WE DO MARKETING.
YOUÂ DOÂ BUSINESS.
Helping You Build Your Premium 'Care at Home' Franchise
At BCB Marketing, we know your focus is on growing your business and providing exceptional care at home to your customers. We also know that marketing takes time and focus, and probably isn't the reason you started your Bluebird Care franchise.
That’s where we come in. We support busy franchisees with marketing so you can stay focused on what you do best - running your business. We know it's an ongoing cycle of customer attraction and recruitment - not to mention the finances, HR and general business leadership required.
With our expertise, you don’t need to hire a full-time marketing employee.
Most importantly, we work closely with Franchise Owners, Registered Care Managers, Care Supervisors to integrate the marketing solutions across all levels to support and engage without distracting from the delivery of premium care to your customers that we know is the heartblood of your business.Â
As your business thrives - so do we.Â
Understanding Your Business
We know that every business is unique, especially when it comes to the challenges you face.
Whether you’re working actively in the franchise or less hands on with a full team in place, we understand the pressures of needing to balance cost efficiency, growth, and customer care delivery.
That’s why we always collaborate to create a marketing strategy that’s effective, flexible, and aligned with your business goals - and your budget - dynamically.Â
Does this sound familiar?
Juggling multiple roles all the time to find customers for income and care staff to provide support to them.
Not enough time to focus on business growth, HR, leadership, customer care and handling all the marketing needs.
Struggling to find cost-effective marketing support that's simple to implement - and know it is valuable to have.Â
Interesting in a marketing team that gets your business like an employee - a true partnership at a lower cost?Â
HOW WE CAN CONTRIBUTE TO YOU.Â
Our outputs includes creating content, social media and website maintenance, reviews, ads, event support, leaflet drops, newsletters and so much more, including marketing thinking that includes:Â
- A focus on keeping your franchise visible in your local area to potential customers and their families.Â
- Managing channels that bring in leads and get the phone ringing so you can take calls and arrange assessments.
- Creating ongoing value amongst existing customers to generate the positive word of mouth we know generates so many referrals and enquiries.
- Weekly, monthly or quarterly marketing reviews totrack, feedback, and align with franchise campaigns.
- Executing strategic marketing plans so we can plan what's needed, implement seamlessly and keep managers/franchise owners in the loop.
SOME OF OUR ACCOLADES TO DATEÂ
AWARDS
2023: Salisbury Chamber of Commerce Highly Commended
2024: 9 Finalists BBC regionals
2024: R.C.M. Winner GBCAÂ Â Â
REPUTATION
ALl 3 offices Reputation score moved from bottom levels to over 800 score - actively mainiainingÂ
EVENTSÂ
Create, organise and collaborated with teams to create quarterly annual afternoon teasÂ
LOCALISINGÂ
Negotiating and managing 30Â local newsletter parish ad, 5 bowls sponsorships, ad hoc local events.
WHAT CAN WE OFFER YOU: Our Services
At BCB Marketing, we offer bespoke and unique support that is personalised to your specific business needs. We are here to guide your marketing and with our knowledge of the industry we can help deliver and track what works or not. Whether you need help with digital presence, community engagement, or high level strategic planning down to implementation, we have a personalised and effective way of working.Â
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Let's Talk About the Rebrand
We understand the importance of Bluebird Care’s recent rebranding and are committed to ensuring your marketing is fully aligned. Whether you’re navigating the complexities of a rebrand or simply need ongoing support, we help ensure your marketing reflects the latest brand guidelines without compromising on quality or consistency.
We love the new premium positioning. We also appreciate the cost implications so we help minimise these as possible. Â
Digital Presence Management
- Media Planning
- Â Social Media Management
- Â Google My Business ManagementÂ
- Â Website Management
- Â Google AdsÂ
Media Planning -Â From reviewing ad platforms to scheduling campaigns, we manage your message to be seen by the right audience at the right time.
Social Media Management -Â We handle your Facebook, Instagram, and LinkedIn accounts, managing graphics, copywriting, scheduling, and follower tracking to grow your online presence aligning with the franchise posting scheduled as agreed, through Reputation.Â
Google My Business Management -Â Optimise your local presence with updated profiles, managing reviews, and improving visibility in local searches to engage more customers.
Website Management -Â We ensure your website stays up-to-date, working with the Kentico platform to maintain effective content and updates.
Google Ads Optimisation and Training - If you have a PPC campaign running we can review results with you monthly, update focus from Dom to Live In care as needed and track through your trackers what the results show. Â
Community Engagement and Local Marketing
- Community Engagement
- Â Parish Local Media
- Â Signage and Branding
Community Engagement - We help you create a local presence to build connections within your community through strategic partnerships, sponsorships and events.
Parish and Local Media - Leverage local advertising opportunities with ads and events. Togather we will review and identify community publications, craft press releases, and track campaign success. We attempt to get PR visibility through PMLR. Â
Signage and Branding Materials -Â From event banners to community partnership signage, we help support, brief or design branded materials to showcase your campaigns.
Content Creation and Communication
- Newsletter Creation
- Website Content Strategy and Blogging
- Â Email Marketing Setup and Automation
Newsletter Creation - From content gathering to writing copy and designing layouts, we manage the entire process to keep your audience informed and engaged. We edliver electronic that can can be printed or emailed with weekly or monthly rotas. Â
Website Content and Blogging - Regular, high-value content positions your business as an industry leader, keeping your site fresh with engaging blog articles.Â
Email Marketing Setup and Automation -Â We set up engaging email marketing, creating lead magnets, and designing automated workflows to nurture your audience.
Strategic Planning and ReportingÂ
- CRM and Customer Journey Mapping
- Â Tracking and Reporting
- Annual and Quarterly ReviewsÂ
CRM and Customer Journey Mapping -Â We evaluate your CRM systems and map your customer journey to ensure athe best possible client experience across all touchpoints. Sharing and educating your office teams as well.Â
Tracking and Reporting - We work togather with you and the teams to review tracker insights, marketing performance, helping us all understand what’s working and where improvements can be made so each quarter carries best results possible.Â
Recognition and Awards
- Award EntriesÂ
- Award PlanningÂ
Award Entries -Â We research, write, and submit award applications, positioning your business as a leader in your sector. We know that customer impact stories are what wins so we'll work together to make every entry count.
Award Planning and Management -Â From identifying opportunities to submitting applications, we manage the entire award process, looking to help you be visible wherever possible and receive accolades for staff that excel, and that your business is recognised for its achievements.
